Our Story
Most Fragrance Brands Were Created By Marketers.Ours Was Created By A Woman Who Got Tired Of Watching Exceptional Men Wear Forgettable Scents.
In 2019, Tadara Smith had spent years watching her father and brother—
men who commanded every room they entered—struggle to find fragrances
worthy of their presence.
"They deserved better than department store desperation," she says.
"So I created it."
Lamar DeNon isn't for every man.
It's for the man who refuses to be every man.Named After Men Who Never Compromised
Lamar. DeNon. Two men who understood that presence isn't inherited—it's earned.
One taught her that quality is never accidental.
The other showed her that confidence is never quiet.
Both knew the difference between wearing fragrance and commanding it.
Now you do too.
"I don't create scents for men who want to fit in. I create them for men who were born to stand out. T. Smith, Founder
The Lamar DeNon AFETR DARK Experience
Your scent should command attention
A glimpse into our Paris atelier and the creative process behind our signature fragrances