The Problem I Couldn't Ignore

Twenty years in luxury fragrance taught me something disturbing:

Every brief was the same. "Make it safe." "Make it broad." "Make it forgettable."

Meanwhile, the most interesting men I knew—my father, my brother,
the entrepreneurs and artists in my circle—had no fragrance worthy of them.

They were settling for mass-market mediocrity because no one was
creating anything for men who refuse to be ordinary.

So in 2020, I stopped waiting for someone else to fix it.

Lamar DeNon became my answer to a simple question:
What if exceptional men had exceptional fragrances?

My journey into the world of perfumery began in in my moms perfume aresnal in Los Angeles, where, as a child, I found my self playing and concocting my own blends. It was there that I first discovered the transformative power of scent—how a single aroma could evoke emotions, memories, and transport one to different times and places.

As I learned more about fragrance and cosmetology, I learned under some of the greatest noses in the industry, where I learned to balance the precise science of fragrance composition with the intuitive artistry required to create something truly extraordinary. For over twenty years, I worked behind the scenes, creating signature scents for the world's most prestigious fragrance houses.

Yet I always dreamed of creating fragrances that were unconstrained by commercial demands—scents that could truly tell stories and evoke profound emotional experiences. In 2020, I decided to pursue this vision by founding Lamar DeNon, a house dedicated to perfumery as an art form in its own right.